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SEMrush is among the leading all-in-one digital marketing platforms used by SEO professionals, content marketers, and PPC experts worldwide. Whether you're building a blog, managing a marketing agency, or analyzing your competitors, SEMrush provides a wide array of tools built to improve your online visibility. But with so many features and pricing tiers, you need to which SEMrush plan is right for you? In this article, we’ll break down and compare the true secret features of SEMrush that will help you understand what’s available and which tools are perfect for your business needs. 🧩 Overview of SEMrush SEMrush offers over 55 tools across the following categories: SEO (Search Engine Optimization) Content Marketing Market Research & Competitive Analysis Advertising & PPC Social Media Management Local SEO Reporting & Management Let’s compare the core features from the main SEMrush plans: Free Plan Pro Plan Guru Plan Business Plan 🔍 SEMrush Feature Comparison Table Feature Free Plan Pro Plan Guru Plan Business Plan Projects 1 5 15 40 Results Per Report 10 10,000 30,000 50,000 Keyword Tracking (Position Tracking) 10 500 1,500 5,000 Site Audit Pages 100 100,000 300,000 1,000,000 Pages to Crawl per Month 100 100,000 300,000 1,000,000 Backlink Analytics Limited Full Full Full Content Marketing Platform No No Yes Yes Historical Data No No Yes Yes Branded Reports No No Yes Yes API Access No No No Yes Multi-User Access No No No Yes (add-ons) Social Media Tools Limited Full Full Full Advertising Research Tools Limited Full Full Full 🔑 Key SEMrush Feature Categories Explained ✅ 1. SEO Tools Keyword Research (Keyword Magic Tool): Generate a large number of keyword ideas depending on search volume, CPC, competition, and intent. Site Audit: Scan your internet site for technical SEO issues and have actionable insights. Position Tracking: Monitor your keyword rankings daily for specific geographic locations. Backlink Analysis & Audit: Analyze your backlinks and those of competitors. Best for: Bloggers, SEOs, digital agencies. ✅ 2. Content Marketing Toolkit (Guru & Business only) Includes: Topic Research Tool SEO Content Template SEO Writing Assistant Content Audit Ideal for: Content marketers planning to plan, write, and optimize blog and website content for SEO performance. ✅ 3. Competitive & Market Analysis Traffic Analytics: Compare your traffic against competitors. Domain Overview: Get a complete profile of any domain’s organic and paid performance. Keyword Gap: Find keywords your competition rank for nevertheless, you don’t. Backlink Gap: Discover link-building opportunities by comparing backlink profiles. Available on all paid plans but better with Guru and Business tiers. ✅ 4. Advertising and PPC Tools PPC Keyword Research: Find high-converting paid keywords. Ad Builder: Create optimized ad copies for Google Ads. PLA Research: Analyze product listing ads from competitors. Great for eCommerce brands and paid media managers. ✅ 5. Social Media Tools Schedule and post across multiple platforms. Track engagement and audience growth. Monitor competitor accounts. Included in Pro, Guru, and Business (not Free). You can also connect Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and YouTube. ✅ 6. Reporting and Management Tools Create visual PDF reports. Use templates or customize them fully. Integrate with Google Analytics, Google Search Console, and Google My Business. White-label reports and scheduled reporting can be bought in Guru and Business plans. 💰 Pricing Breakdown (at the time of 2025) Free Plan – $0/month (Limited functionality for preliminary research) Pro Plan – ~$129.95/month (Best for freelancers and beginners) Guru Plan – ~$249.95/month (Ideal for growing agencies and content teams) Business Plan – ~$499.95/month (Designed for enterprise marketing and in-house SEO teams) (Note: SEMrush often offers trials and discounts—check their site for the latest offers.) 🧠 Which Plan Should You Choose? Beginner/Individual Blogger: Start with the Free or Pro plan. Content Marketing Team: Go for Guru to unlock content tools and historical data. Enterprise/Agency: Choose Business for client reporting, large-scale tracking, and API access. SEMrush is often a powerful platform, though the best results result from choosing the right set of tools for your goals. Whether you're doing SEO, articles, advertising, or competitive analysis, SEMrush offers scalable features that grow along with your marketing needs.